Guillotine Development – an integrated social dialogue

This was a three phased interactive system (in collaboration with Alexandra Jones and Lisa van Vliet) which facilitates the marketing and brand development of Guillotine, a South African fashion label.
Guillotine Storyboard
The system is initiated by a QR Code which links the user to Guillotine’s Facebook Fan Page and once liked, the ‘like’ action triggers a physical action in the window display – a kinetic sculpture transforming and revealing different areas of the garments on display.
QR code
See Guillotine Sculpture for details on the physical feedback which the Facebook Like resulted in.
there were two other phases which we implemented involving a physical Facebook like and an in store interactive lighting system. All three elements were designed to work together to entice potential customers into the store and maintain brand integrity.
look cut feel